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Teardowns

Real storefronts, read from the outside.

Public analysis of real e-commerce sites using the same scan that powers our free diagnostic. Every number comes from an actual request. Nothing is estimated, and we credit what is done well because a teardown that only finds fault is not analysis.

Method: one ordinary GET request to the public homepage. We do not log in, do not touch admin or customer data, and do not execute JavaScript — so anything loaded later by a tag manager reads as absent, and we say so wherever it applies. These companies are not clients and have not asked for this. Sites change; each entry carries the date it was scanned.

Shopify · scanned 6 min

Teardown: what Allbirds’ storefront shows from the outside

A well-instrumented Shopify storefront carrying an unusually heavy homepage. Everything below came from a single public request — no login, no private data, no relationship with the company.