Technical SEO
We fix the technical floor that decides whether your collection and product pages can rank at all — crawling, indexing, speed, structure and schema.
What breaks
Faceted navigation generates thousands of near-duplicate URLs
Filters and sort parameters produce endless combinations, each a crawlable URL. Crawl budget is consumed by variants nobody searches for while genuinely important pages go unvisited for weeks.
Product pages compete with each other
Variants, near-identical descriptions and multiple paths to the same product split relevance across several URLs. Search engines pick one, often not the one you would choose, and the rest contribute nothing.
Structured data is absent or wrong
Missing product schema means no price, availability or rating in results. Invalid schema is worse than none, because it can suppress the enhancement entirely while appearing to be installed.
Core Web Vitals fail on mobile
Heavy hero imagery, layout shift from late-loading elements and long main-thread blocking make templates fail the thresholds — across every page using that template at once, which is the whole catalogue.
How we find it
Full crawl
The site crawled as a search engine would, surfacing duplication, orphan pages, redirect chains, broken internal links and anything blocked that should not be.
Index coverage review
What is actually indexed versus what should be, and specifically which valuable pages are excluded and why.
Schema validation
Structured data tested against current requirements rather than assumed correct because it exists.
Template-level Vitals measurement
Measured per template rather than per page, because a fix at template level propagates across the catalogue in one change.
How we fix it
Control what gets crawled
Canonicals, parameter handling and directives set so crawl budget reaches products and collections instead of filter permutations.
Consolidate competing pages
Duplicate and near-duplicate URLs resolved to a single canonical target, with redirects where history warrants it, so relevance stops being divided.
Implement schema properly
Valid product, breadcrumb and organisation markup with accurate price and availability, validated after deployment rather than assumed.
Fix Vitals at template level
Properly sized and prioritised hero imagery, reserved space to remove layout shift, and deferred non-critical work — applied once per template.
What changes after
- Crawl budget reaches the pages that can actually earn traffic.
- Each product is represented by one authoritative URL rather than several weak ones.
- Listings can show price, availability and ratings where eligible.
- Template-level fixes improve the whole catalogue at once.
These describe the mechanism of improvement, not a guaranteed outcome. Results depend on your product, margin and market — the written guarantees are in section 7 of the Terms.
Questions
How long before this shows up in traffic?
Technical fixes are indexed on the search engine's schedule, not ours, so meaningful movement usually takes 60 to 90 days. Anyone promising faster is either guessing or describing something other than organic search. What does happen quickly is that the errors stop — and if a page was excluded from the index, fixing that can restore it much sooner.
Do you write content too?
This service is the technical floor — the work that decides whether content can rank at all. Content strategy and production is a separate conversation, and there is little point starting it while the technical foundation is preventing anything from being indexed properly.
Find out whether this is your bottleneck
The free diagnostic scans your storefront and tells you where the problem actually is — which is often not where it feels like it is.